3XN Architects behind iconic IMAX design for DreamCenter lifestyle entertainment hub in Shanghai


A 3XN designed IMAX theatre, retail and creative offices complex will be an iconic contribution to the 15 billion yuan (USD$2.4 billion) DreamCenter entertainment district on Shanghai’s West Bund. The DreamCenter is being developed by DreamWorks Animation together with partners, CMC Capital Partners and Hong Kong developer Lan Kwai Fong Group. 

3XN received a brief for the IMAX theatre, retail and creative offices highlighting the importance of a red carpet experience, incorporating a Shanghai version of the Spanish steps which will be used for Film Premieres, Festivals and Cultural Events.  The Creative Offices will attract the most innovative and creative firms in the arts and media, contributing to the energy and buzz throughout the DreamCenter site. 

Construction will begin later this year and the building is scheduled to open in 2017.

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